We normally work by referral, and we keep a small number of partners at a time. That exclusivity is the point — it's what lets us go deep enough to move a number instead of shipping deliverables.
Count your at-bats. If few people hear from you, it's exposure. If plenty hear and few buy, it's the offer or the price. If they buy and don't stay, it's delivery. Marketing only fixes the first two — we'll tell you which one you have.
Raising the price and earning it. Same work, more margin, better clients, and suddenly your acquisition maths works. Most teams reach for more volume first, which is the expensive way around.
One number agreed up front — usually qualified conversations or revenue per client. Impressions, followers and posts published are not outcomes, and we won't invoice you against them.
