Do you use Google AdWords as part of your online marketing strategy? You better pay attention to your Quality Score!
In 2005 information architect Peter Morville (findability.org) coined a term to describe the perfect fusion of all the elements of website development that create an excellent user experience: findability. Author and teacher Aarron Walter (aarronwalter.com) provides what is – in my opinion – the best primer on findability, “Building Findable Websites” (Published by New Riders). [...]
Jill Smith has published a book and wants to sell in it online. She contacts a Web designer who offers three packages: an economy package, a mid-range package and a premium package. Jill doesn’t know which option to pick so she goes with the least expensive one “in case this doesn’t work.” The designer builds [...]
You have a great website. You spent a lot of money on it. The designer put in all the latest bells and whistles to make your site as attractive as possible for your potential customers. After all is said and done, however, you find your site is not generating the revenue you think it should. [...]
As a small business owner, what images does the word “Internet” conjure in your mind? Email? Facebook? Your business website? A funny video on YouTube, perhaps? Is the Internet a medium or a business? How you answer that last question dramatically affects how you approach the Internet and the results of your Internet business activities. [...]
Usually when I hear these word at an initial interview with a potential client I know we probably won’t do the project. Other variations of this comment include: My 8th grade niece learned how to do websites in school so I might have her do it for me I found some really great sites on [...]
I receive a number of questions from friends and clients regarding the role of SEO in marketing. Most of those inquiries take the form, “Company XYZ offers SEO for $25 per page and a $500 setup fee. Is that a good deal?” Maybe – maybe not. Marketing dollars are precious and need to be spent [...]